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This web page states the following, "Wurrook Superfine Prime is a slow maturing, fine grained, sweet flavoured merino meat." Our analyzers saw that the web site also stated " For more than 50 years, the Walton family has passionately retained the original, pure 150 year old bloodline of the Wurrook Superfine Merino Sheep." The Website also said " Our merinos roam on more than 7000 acres of natural grassland to produce this delicious, lean red meat. Wurrook Superfine Prime is free from growth promotants, antibiotics and sustainably farmed from our paddocks to your plate. Flocking to an old faithful - The Age Epicure." The website's header had lamb as the most important optimized keyword. It is followed by lamb packs mutton, meat, and lean which isn't as highly ranked as lamb. The next words wurrook.pixelpalace.com.au uses is sweet flavoured. premium was included and will not be understood by web crawlers.